Marketing with Purpose


Marketing with Purpose:
How to Promote Your Small Business (or Non-Profit) With Ease

Entrepreneurs, artists, coaches. You have a unique mission in life that includes delivering your content, product or service to those who need it. Learn in-person marketing tips from Joran Oppelt – a media and marketing professional with over 20 years experience in publishing, advertising, creative direction, social media and community management – that will help you find the right audience and turn them into clients.

During this four-part course, you will learn how to cultivate media contacts, write a good press release, develop marketing and advertising plans, gain an understanding of basic design and advertising principles, become more familiar with social media platforms (like Facebook, Twitter, LinkedIn and Instagram) and discover how to create messages (and content) that get results.

Saturday, June 2
Part 1: Branding, Identity and Design
[RSVP on Facebook]   [Register Now]

Saturday, June 16
Part 2: Marketing and Advertising
[RSVP on Facebook]   [Register Now]

Saturday, June 30
Part 3: Blogging and Content Creation
[RSVP on Facebook]   [Register Now]

Saturday, July 28
Part 4: Social Media (Theory and Best Practices)
[RSVP on Facebook]   [Register Now]

*All classes are 9 a.m. – 12 p.m.
Register for the Complete Course and Save $40!



  • Joran’s personal formula for marketing success based on 20+ years in the industry
  • Confidence and clarity about your brand, product or service
  • Tips on how to develop your authentic voice
  • Content checklists you can use to easily promote your original content
  • Practical tools and handouts like “How to Write an Effective Press Release” and “How to Host a Focus Group”
  • Downloadable sample marketing and advertising plans
  • Joran’s 7-platform model for monetizing your content
  • Refreshments and snacks provided each day




“Joran’s Marketing class was amazing … jam-packed full of useful information. His knowledge and approach helped me identify action steps and the time to accomplish them. Joran is a natural teacher and made everyone feel comfortable asking questions. I especially gravitated to Joran’s approach to business, which emphasized business from the heart. I recommend his class to anyone looking for creative and efficient ways to market.”

– Debby R.

“What an invigorating and educational experience! Joran finds a perfect balance between right and left brain — between thinking and action — to effect change in any individual.”

– Angela R.

“An excellent investment of time and money! This event provided us with valuable information on everything from branding, to marketing, to time management. We were constantly guided, supported and inspired.”

– Denise O.


JSO by Kelly Jackson


Joran Slane Oppelt is an international speaker, author, interfaith minister, life coach and marketing professional (Creative Loafing, Straz Center for the Performing Arts, Royal Innovation Design Group) with 20 years of branding, content and community-building experience.

He is an award-winning producer and singer/songwriter and author of Integral Church: A Handbook for New Spiritual Communities, Sentences and The Mountain and The Snow. Joran is also co-author of Order of the Sacred Earth (with Matthew Fox) and Transform Your Life: Expert Advice, Practical Tools and Personal Stories.

He is an acclaimed producer and singer/songwriter, winning over 10 “Best of the Bay” awards between 1998 and 2008 for his musical projects (The Gita, Auditorium), podcasts and compilation CDs. Prior to his life at the paper, Joran was named a “Local Hero” in 2003 by Creative Loafing for his organizing work in the local music scene and was the founder of the grassroots Southeast Music Alliance and the Mekka Records label.

Joran is the owner of the Metta Center of St. Petersburg and founder of Integral Church. He is an ordained minister and holds certificates in Religious Literacy (Harvard Online) and Sacred Storytelling (Multifaith Storytelling Institute). He is also the founder of Tampa Bay Interfaith Week (2014-2017) and serves as President of Interfaith Tampa Bay and Ambassador of the Council for a Parliament of the World’s Religions.

He has shared the stage with Barbara Marx Hubbard, Ken Wilber, Jane Goodall, Dr. Stan Grof, Michael Beckwith, Matthew Fox, Lynne McTaggart, Amy Edelstein, Howard Rheingold, Nate Silver, Gary Vaynerchuck as well as Blues Traveler, Blind Melon, Men at Work, The Fixx, John Doe (X) and has spoken about topics ranging from marketing to spirituality at campuses and conferences around the world, including South by Southwest in Austin, TX; Parliament of the World’s Religions in Salt Lake City, UT and Integral European Conference in Siofok, Hungary.



Complete Course, ONLY $99 (save $40), $120 after Friday, May 25; Individual Classes, $35; Includes all class materials including downloads and handouts. Classes begin promptly at 9 a.m. and end at 12 p.m. each day. Does not include lodging or overnight accommodations.

Seating is limited – Only 12 spots available! Reserve your spot today!



HORZ Metta Center Logo

Metta Center of St. Petersburg
4554 Central Ave. Unit F
St. Petersburg, FL 33711